Ideation

How do colors affect purchases?

Tue, 10 Apr 2012 10:50:41 -0500

Great infographic on the psychology behind colors!

The State of the Internet NOW!

Mon, 19 Sep 2011 09:46:44 -0500

This interactive data visualization tool captures real-time metrics on the current power, size, interactivity, content, revenues and information shared across the web.

According to the creators:

The Internet is a strange, huge beast. It is getting bigger, faster and more mobile each day. Ferocious social networks fight each other to be on top and gain more of our attention and personal information. An entire economy is generated from our browsing habits. This is the face of the Internet now.

The site captures data that includes:

Worldwide internet penetration – not just people online, but quality of network infrastructure across countries, mobile broadband growth, and identification of ‘internet enemies’ that censor and control citizens’ access to particular content
A ticker capturing number of new internet users and websites created with each passing second
Growth of social properties, Google search terms, Wikipedia entries and YouTube videos added over time
Statistics surrounding what we do and how we spend our time when we’re online
Dollars spent online – and sales generated by Amazon – with each passing second
and of course, more…

Source: PSFK

90% of people trust peer recommendations. Only 14% trust...

Wed, 08 Jun 2011 15:10:00 -0500

90% of people trust peer recommendations. Only 14% trust advertisements.

New Study Shows the Voice between Values and Value

Tue, 22 Mar 2011 16:09:31 -0500

New research revealing a disparity between what shoppers say and what they do debunks the myth of the ethical consumer.

During the last 25 years, there has been debate about the value of corporate social responsibility (CSR), particularly as it relates to the rise of “ethical consumers.” These are shoppers who base purchasing decisions on whether a product’s social and ethical positioning — for example, its environmental impact or the labor practices used to manufacture it — aligns with their values. Many surveys purport to show that even the average consumer is demanding so-called ethical products, such as fair trade–certified coffee and chocolate, fair labor–certified garments, cosmetics produced without animal testing, and products made through the use of sustainable technologies. Yet when companies offer such products, they are invariably met with indifference by all but a selected group of consumers.

Facebook may soon become your world

Mon, 17 Jan 2011 14:25:16 -0600

If it hasn’t become your world already, take a look at this recent infographic. We promise you may just be inclined to “like it.”

Source: AdFreak

Asynchronous Video Next Step in Social Media

Tue, 11 Jan 2011 20:24:00 -0600

Asynchronous video may be the next step in the evolution of social media. From the progression of Web 1.0 to the explosion of Web 2.0, the web may have a new hit. VYou allows video questions and responses to be shared publicly or among friends.

Source: PSFK

Happy Holidays from Livney+Partners. Thank you for your support...

Wed, 22 Dec 2010 22:38:13 -0600

Happy Holidays from Livney+Partners. Thank you for your support in 2010 and we wish you a great 2011.

Facebook accounts for 23% of web ads

Wed, 10 Nov 2010 08:24:09 -0600

Audience management firm comScore has sealed the status of Facebook as the to-go source for online advertising, reporting that growing social networking site now accounts for 23 percent of all ad impressions in the US. This number translates to 297,046 billion ad displays out of the 1.3 trillion delivered to online Internet users in the US during the third quarter of 2010.

For comparison, Google marked a dismal 2.7 percent, with 35,043 billion ad displays in Q3 2010. comScore further reports that Facebook’s market share has increased 13.9 percentage points from 9.2 percent in Q3 2009.

Congratulations Mark… we think you’re on to something.

Source: Tech Crunch

Study Reveals Why Consumers Fan Facebook Pages

Thu, 04 Nov 2010 13:03:24 -0500

Overwhelmingly, people “like” a company on Facebook to receive discounts, promotions and to show support for the company to others.

Source: Social Media Examiner